#LatinosGive Campaign Was a Great Success
The first Tuesday in December is known as #GivingTuesday, and it is the day the world comes together to celebrate and encourage generosity in our communities. Here at Hispanics in Philanthropy and HIPGive, we led a #GivingTuesday campaign called #LatinosGive in an effort to raise funds for 67 innovative projects working to benefit Latino communities in the United States, Haiti, Puerto Rico, Colombia, Mexico and beyond. HIPGive originally offered $20,000 in matching funds, provided by Kaiser Permanente, and within 20 minutes of launching the campaign at 12:00 am PT on Dec. 1st 2015, the entire pool of $20,000 was depleted. We were thrilled with the overwhelming response and decided to provide an additional $20,000 in matching funds to acknowledge the enormous generosity of the community. The $20,000 was offered in increments of $5,000, in hopes of spreading the matching funds evenly amongst our participants and sustaining support for all causes throughout the day. As of 11:59 pm, the nonprofits participating on HIPGive had raised over $186,000 to support Latino communities, and $40,000 had been matched by Kaiser Permanente and Hispanics in Philanthropy. In total, over $226,000 was channeled to support our communities in just one day! Our #GivingTuesday #LatinosGive initiative has been our biggest crowdfunding success since Hispanics in Philanthropy launched HIPGive.org in 2014. And it doesn’t end there. The campaigns participating on HIPGive.org will stay open through Dec. 31st hoping to raise more funds during the holiday season. The purpose of #LatinosGive was not only to raise funds, but also to help reshape the national narrative by encouraging people to share everyday stories through social media of Latinos giving back to their families, communities, and society. We partnered with NBC Latino to select the top 10 most compelling social media posts for a special #GivingTuesday feature. We hope that this movement lives on, and that Latinos continue to share the great stories of the everyday heroes in our communities. We can now officially say, we “Latinized” #GivingTuesday!
When 1 girl is empowered,she’s a catalyst 4 change whose success benefits everyone around her. Join us! #latinosgive pic.twitter.com/Rxojam3gVR
— The Latina A.R.M.Y. (@theLatinaArmy) December 1, 2015
#LatinosGive #Oportunidad #Opportunity It all started with a yellow notepad in a small Honduran village in 2010 when @educate2envision was founded. I have had the privilege of watching our young students be the first in their communities to go to high school and pay it forward everyday. We’ll reach 200 next year. Honduras has a poor reputation but I hope that would change if more stories about these young change-makers were heard around the world. @hipgive #givingtuesday A photo posted by @kgo_go on Dec 1, 2015 at 10:22am PST
#latinosgive Magia, Emprendimiento, Luchar, Valentía son las palabras que las mujeres de CadaVida usan para describir lo que significa para ellas ser mujeres, madres, amigas, hijas!!! #mujerpoderosa #Comuna13 #AntonioNariño A photo posted by Viviana Cadavid (@vivi_cadavid) on Dec 1, 2015 at 11:44am PST
#LatinosGive Courage – Many latinos leave their homes in search of a better future for their families. It takes a lot of courage and perseverance to face adversity and succeed so far away from home. For this and many other reasons I am proud to be Latino. Join the movement; what do you think #latinosgive? For more info visit www.latinosgive.org A photo posted by Gustavo Perez (@guyape) on Nov 30, 2015 at 5:48pm PST
#Latinosgive change! Since December 2013 I have gone from 413 to 205 pounds with good old fashioned exercise and healthy foods. No pills, no surgeries, no crazy diets. I have learned the power of motivation and the ability to change. Along with my body so has changed my confidence, prospects, and life. What do you give? Share your story at LatinosGive.org. The top ten stories will be featured by NBC Latino on #GivingTuesday A photo posted by Arnaldo Torres (@arnaldo88t) on Nov 28, 2015 at 11:59pm PST
#LatinosGive #Jobs. Latinos have been a pivotal part of our economic growth within our company and across the country. It has been a pleasure creating employment for Latinos & non-Latinos and allowing equitable opportunity for individuals to thrive. Join the movement; let’s change the narrative. What do you see #LatinosGive. Visit www.latinosgive.org to find out more. A photo posted by @hosmelgalan on Nov 28, 2015 at 4:36pm PST
#LatinosGive food made with love #latinosgive with hands full of generosity #happythankgiving A photo posted by Ernesto Diaz (@profernestodiaz) on Nov 25, 2015 at 7:40pm PST