Midy Aponte

Midy is a chief experience officer at Spitfire Strategies, a public interest communication firm, and is based in Dallas. She is a communication strategist and generalist by trade – and a futurist at heart. Her career spans the public and private sectors, including litigation communication, rapid response, coalition management, development and campaigns, and organizational planning. She is nationally recognized for her ability to develop strategies that are creatively conceptualized and smartly implemented and which can be scaled appropriately. She is also a skilled brand strategist with a long track record of integrating executive visibility and thought leadership strategies to build brand awareness for organizations as they aim to drive national narratives on important issues.Prior to joining Spitfire, Midy served as the founding executive director of the American Latino Heritage Fund (ALHF) of the National Park Foundation. Her charge was to build a national nonprofit fund and inspire awareness of historic preservation, outdoor recreation, and conservation and stewardship of national parks among American Latino audiences. Prior to this work, Midy founded her own consultancy, SánchezRicardo, in Washington, D.C. aimed at building content curation strategies for reaching Hispanic audiences through social media. Her clients included the National Council of La Raza, AARP, AOL Latino/Huffington Post, Centers for Disease Control and Prevention and the Hispanic Association on Corporate Responsibility. Midy’s work experience began in 1999 in Miami, FL where she worked for more than six years in public health communication for Golin, an international communication agency headquartered in Chicago. After moving to Washington, D.C. in 2004, she joined the reputation management firm Walker Marchant, and gained valuable experience in litigation communication for Fortune 500 companies such as Eli Lilly, Tyco, Arbitron and Best Buy. Midy received her Bachelor of Science in communications from the School of Journalism at Florida International University. She was born in the Washington Heights neighborhood of New York City to Cuban immigrants and was raised in Miami.